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$995 gets you the oven, two oven trays, and sensor, plus a dinner for two that you order through Brava. This kind of magical cooking doesn't come cheap.
Pleasants emphasized that he believes Brava isn't just about the hardware it's about the relationships you'll have with chefs, with other people in the community sharing recipes. The cuts of meat will be just the right thickness, Brava's recipes are designed around these ingredients, and so on. But Brava says your experience will be optimized if you buy direct. Of course, you can buy your own food and cook it in the Brava oven. Los Angeles-based Chef'd is assembling and fulfilling the food orders. The beef is from Double R Ranch, the salmon is Ora King salmon, and the veggies are organic. It's an a la carte food service, not a subscription business, and all of the foods are sourced by Travis Rea, Brava's head chef. Those same chefs are a critical part of Brava's other big sell: its food delivery service. The heat of these zones can be dialed up or down depending on what you're cooking. But the more interesting part is how the heat is controlled, a technology that Brava has labeled "Pure Light." There are three zones inside the oven, and they can each be heated independently of one another. That's one of the things that's supposed to make a Brava oven different-how quickly it heats up.
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Brava likes to say the bulbs can ramp up to full power in under a second. They resemble incandescent bulbs or tungsten halogen lamps, but they have been tweaked for culinary use. The oven's heating elements include six, 270-millimeter bulbs. You can also send recipes from the Brava mobile app directly to the oven over Wi-Fi. That display is where you'll swipe and tap and essentially tell the Brava what you're cooking, so it can do all the cognitive work for you beyond that. It has a single physical button for starting and stopping the cooking process, and a 5-inch, multi-touch LCD display. Its top is covered in a food-safe, high temperature silicone, with a thick glass strip at the edge. It's 11.3 inches tall, 14.1 inches wide and 16.7 inches deep, which means it's large enough that you should measure your countertop space before you buy one. Inside the anodized aluminum case is a stainless steel interior cooking chamber. A report last year from The Spoon noted that the upcoming smart oven would have "a number of interesting features."Ī Brava oven weighs 34 pounds. Its run up to launch wasn't completely stealthy funding rounds were made public, and thanks to a trademark filing, some details about the oven had had leaked in advance. Three years and $25 million in venture-capital funding later, Brava is finally launching its debut product. After we figured out the sizing, we got fancy." "Those were the two thresholds we felt were really important. "We wanted to make sure we could do a 12-inch pizza and a 6-pound chicken," Pleasants said. These include small countertop ovens, large countertop ovens, units with only one heating element, some with three heating elements, a copper-coated prototype, an oven with a removable magnetic knob, and another oven with a slot for a smartphone on top, which is where a display would eventually be built in. The team ended up making 15 prototypes in Cheng's garage, some of which are now on display in Brava's Redwood City offices. The following year was when Pleasants joined as CEO. By June of that year, they had come up with the first Brava oven prototype, made from the parts of off-the-shelf countertop ovens.
They had actually gone to high school together in Palo Alto in the late 1990s, so it was a reunion of sorts.
Two years later, in 2015, Yue and Cheng connected and decided to make something together.
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